The music magazine industry

The main magazine publishers in the British industry are Bauer – publishing Grazia,, Heat and Q and IPC publishing NME, Country Life, and Nuts. When certain companies dominate the majority of an industry, like Bauer, IPC and BBC magazines do in the magazine industry with owning over 60% it is called an oligopoly, Bauer owns the most (25%) of the sale revenue in England. Secondly, IPC (20%) and thirdly BBC (7.8%). Due to the development of new technology it is now accessible to reach online versions of magazines via the internet which is known as digital convergence.