Audience research for my college magazine

In order to create a college magazine for my preliminary task I undertook some simple audience research which formed questionnaire. I constructed ten simple questions which the answers of would elaborate on people's interests and hobbies. The ideology behind this was if I found out what they were interested in, I would know what would make them purchase my college magazines. I tried to vary the gender of the people I practised my questionnaire on, but unfortuanately most of the males were reluctant to cooperate. Fortunately I did achieve atleast a few of each genders results.

The type of questions i asked gave me an insight into people's behaviour and lifestyle. The first question I asked was 'what is the maximum price you would pay for a magzine?' The answers varied a lot, ranging from absolutely nothing to £3.00. The most common price used was £1.00, which i find appropriate.

My following questions related to interests and hobbies and the majority of the answer came out with fashion and gossip, stereotypically these were from the female questionees. The male answers turned out to be more sport related, but the genders united with a common interest of music and college updates.

Every person I interviewed all wanted featured quizzes in a college magazine, and also lifestyle tips to stay healthy even with all the college stress. The popular reasons to buy magazines in general were to read if they were bored, keep updated on celebrity gossip, the latest fashion trends, and sporting news.